Social media is a part of our daily life. Everyone is using it to a certain extent in their daily schedules. As a recipient, you might be enjoying connecting to your friends and scrolling through various brand pages. But if you’re a marketer, social media could be exciting and overwhelming. Each platform is unique. Each platform has their taste and preferences. They work perfectly when served right. So, which platform should a professional consider? Facebook? LinkedIn? Or any other?
In a recent poll hosted by us, 56% of the audience chose Facebook over LinkedIn.
Today, in this blog, I would like to discuss how Facebook can be a good start for building a strong social media presence. Bear this in mind that I am not restricting to try other platforms, but how one step at a time can help you achieve better.
Why first Facebook over other channels?
Facebook, as a platform, might not sound surprising to anyone of us. Due to its daily usage, and its popularity among various demographics. But it seems like nothing can stop Facebook from growing.
As of the first quarter of 2019, Facebook had 2.38 billion monthly active users. Facebook users will spend an average of 35 minutes a day. (Social media today)
Neil Patel says, “These active users are not only browsing and scrolling through their timeline and connecting to their friends. They are connected to an average of 80 pages, groups, or event. Here your marketing efforts are seen.”
What does Facebook offers marketers?
Let me break it down in the following pointer for you to understand what Facebook has to offer:
- Facebook offers multiple ways to reach your target audience. Reaching more audience = increase in your brand visibility. The below image is a demographic wise representation of the audience on Facebook. Image by:Sprout Social
- Facebook AD is a powerful tool that you can’t miss. With its advanced targeting options, it helps you to reach a unique set of audience. Lookalike audience is one of the elements in their targeting options. Your target audience helps you reach a new audience who share the same interest.
- Content is King, but the presentation is the key. Facebook offers numerous ways in which you can connect to your audience. For example, Images, Video, GIF, Poll, Live video, and Facebook stories.
When the platform is managed well, it results in better reach and visibility. Below are few snapshots of how a personal finance solution firm used our social media services to connect with their audience.
Money Mantra’s says,
“Reflect Digital Marketing is helping me to create my brand on Facebook and WhatsApp. I am using their service for more than 2 years and I am very happy with their innovative ideas about marketing. They send me daily images for WhatsApp marketing and they post daily images on my Facebook page.”
We’re a digital marketing agency helping professionals to build a brand identity and meet their social media needs. Have any questions? Or want to know how we can help you to have a social media presence? You can contact us at reflectdm.com
