2020 was the year of paradigm shift for all kind of businesses. Every business had to change their business models completely. And honestly that got us all going online, right?
Social media platforms proved that they are the more efficient & cost-effective way of marketing. And if you are new to social media marketing, here are 5 things you should know before jumping right into it!
1) What exactly is Social media marketing?
Social media marketing is a concept in which products and services provided by a business or a firm is marketed via social media platforms.
Currently the major social media platforms are Facebook, Instagram, Twitter, LinkedIn & Youtube. These platforms are a medium that can connect your business to your target audience. Via these platforms large amount of users can be targeted and the message to be delivered can be conveyed easily.
From sharing your content to launching new products and services, social media is a powerful and effective way to achieve your branding and marketing goals.
2) Planning before going social
Doing anything without properly planning results in something full of errors and no one wants it especially when you have just decided to go social!
So before starting social media campaigns sort out your thoughts about it and ask yourself these questions:
- What are your goals?
- Who is your target audience?
- Which social platforms do you want to focus more and why?
Answering these questions will pave your way, and also guide you further. You can get back to these questions and get a clear vision time and time again.
3) How social media can boost your business?
You may or may not know about door to door marketing and it will soon go obsolete. But the way it works is, a fixed group of people will go to one place to other explaining their services. At the end of the day they might have only covered a fixed amount of neighbourhood and the procedure can be too tedious sometimes.
Now let’s see how social media works. Social media have highest amount of users worldwide. So if you are thinking about going social, you already have a large amount of user base.
Social media will also help you in:
- Increasing website traffic
- Brand awareness
- Establishing communication with key audience
The more you connect with your audience on social media, the easier it will be for you to achieve your marketing goals!
4) Marketing Tips:
Here are some marketing tips to pump up your advertising goals:
- Type Of Content:
What type of content will attract more amount of audience? What is the most effective way to convey your message: Images or videos? How and what kind of content will keep your target audience engaged?
- A Consistent Brand Image:
Posting on social media consistently will keep your brand in sight and it will create a significant impact on your target audience. A consistent image of your brand will create more promising mindset among the customers. That will lead to more social media engagement.
- Keeping up with the trends:
What can be a better way to deliver a message with a bit of entertainment that is fun as well as interesting to your audience. Keeping up with the social media trends will surely keep your audience intact.
These are the most well known platforms for social media marketing:
With 2.7 billion active users, Facebook is the largest platform for social media marketing and advertising. Facebook can be the best platform on which a business can find its customers and build a long lasting relationship with them.
From advertising services to asking and answering all of the questions asked by customers, Facebook can be a good platform for communication as well as marketing place.
Instagram has proven to be an effective medium for advertising by means of pictures. And now with updated features like Instagram stories, IGTV and Reels Instagram is offering different ways to advertise your product and experiment.
And now with integrating with Facebook a business can reach to maximum amount of their key audience.
LinkedIn is a great platform to create brand awareness and establishing relationship with customers. By posting about your brand and participating in industry related discussions you can easily build you network.
Now that you know the things to keep in mind before taking your business social…what are you waiting for? You start your social journey.
If there are any questions that you have in mind, you can write to us at firstname.lastname@example.org, and we will be there to help you out.