2020 is here!
A decade is over, and we’re entering a new space. Space where there are new opportunities, new road maps for business, and more.
And who doesn’t like that, right?
Because we know that changes are inevitable, and digital platforms love changes. From popular hashtags to how searches happen, we can’t ignore them.
So, what are the trends? Which platform needs extra attention?
This blog highlights 5 digital changes in this New Year and answers some important questions.
Let’s get started:
1) Video Marketing
This trend can’t be missed by anyone. Be it a small business owner or a multinational company. This trend is here to stay for long.
Videos have an excellent ability to keep your users engaged in your brand.
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
This interesting statistic tells us that the effect that a video has on a user’s mind is greater than reading a piece of information.
For example: If you’re a baker, putting a video of behind the screen will grab more eyeballs than listing all the activities that happen in the kitchen.
Videos help to easily understand and grab information in a visual format.
Your video marketing is not only specific to YouTube, but users of other platforms like Facebook, LinkedIn, and Instagram are highly curious to watch videos. The platform itself is rolling out formats to create video content. With 360- degree video marketing on Facebook, Go live on both Instagram and Facebook, and video content on LinkedIn.
51% of marketing professionals worldwide name video as the type of content with the best ROI.
2) Social Media Stories
Social stories are everywhere. They are like short bites of content that appear only for 24 hours. Starting from Snapchat and now on YouTube, you can create unique stories and build curiosity among your followers.
Benefits of social media stories:
– They help you maintain visibility among your followers.
– It enhances your social media page and allows you to reach unique users.
– Stories are an interactive, humor, and interesting way to communicate your brand message.
These stories can’t bore anyone. Instagram continuously updates their stories section. With a poll, ask a question, GIF, video, photo filter,
and more.
3) TikTok
An app that we all have surely heard of, and at times enjoyed watching videos on it. Nearly, the platform has more than 500 million monthly active users around the globe.
With such an enticing number the app has caught the eyes of many marketers. Yes, you read it right. Many marketers are interested in building a brand on this platform.
Does the question of how to post, and what to post-pop in your mind?
Influencer Collaboration
The most effective strategy that works on TikTok is Influencer Collaboration. The most followed TikTok user has around 36.3 million followers.
Image your brand getting featured on such a highly followed channel. The amount of exposure and unique reach your brand receives will be huge.
This is because of the audience’s active interest in the content shared on the platform. Reports say that the audience dedicates their half an hour scrolling around.
TikTok Ads
TikTok is making possible ways for a business to reach their target audience with the help of TikTok Ads.
Another post
Till the time the influencer gets back to you if he/she is willing to work on your product, you can post content from your YouTube and Instagram page. The post should be in video format and a minimum of 1 minute.
4. Voice-based Search
Have you noticed how over the years, the ways we search for products or services have changed?
We have switched from a huge yellow page dairy to online searches. But, this is not where we stop now voice-based searches are the new thing.
Tech giants launching their voice-based assistance have brought this wave of voice searches that listen to your command and read out the result out loud. The most hassle-free way of searching, right? Voice-searches are said to be the future of all searches.
50% of all searches will be voice searches by 2020, per comScore.
If you considering any point in this blog, do consider voice searches.
5. Personalization
Have you ever gone to a store and searched for the thing you want for hours?
And as you continue to do so a staff member comes and gives you the same thing?
Now image that store is the internet. A place that abounds with users, products, and services, how do you find the right product?
This where personalized walks in. Marketers are striving to provide quality content and give the user a personalized experience.
By understanding the buying patterns, the marketers run targeted ads to the audience and lookalike audience to grab eyeballs.
Notes from the blog
Conclusion
Digital marketing is quite bigger than we imagined, and changes are in this market are inevitable. Understanding and applying them strategically can help you achieve your social media goal.
If there are any new trends that you foresee will bloom in the coming year, feel free to share it with us. We would love to read it.
If you would like to do more about our digital marketing services visit:www.reflectdm.com
